Regional Municipality of Peel

Social Media Coordinator

Posted Date 3 weeks ago(3/17/2020 1:19 PM)
System ID
# Positions
Position Type and Status
Contract Full-time
Job Industry
Government and Public Sector
Career Level
Post End Date
4/7/2020 11:59 PM
CAD $61,704.00/Yr.
CAD $77,130.00/Yr.

Job Description

Social Media Coordinator

Marketing & Communications – Corporate Services

Contract Full-Time; 12 Months


Reporting to the social media supervisor, the social media coordinator will add value to the team by providing social media support across the organization; ideating, creating and scheduling content promoting Regional programs and services for a variety of audiences.


Major Responsibilities:  

  • Develop content for communications and digital team, creating copy and social asset as required.
  • Package and edit posts to ensure optimized presentation on social platforms, adhering to best practices and maximizing shareability.
  • Enhances relationships with external audiences by engaging with community members across social platforms, responding to direct messages, comments and inquiries, delivering high quality customer service.
  • Through regional accounts, the social media coordinator proactively engages with residents and partners, triaging and responding to inquiries and working with internal partners as required.
  • Create editorial calendars and social media plans for both campaign and ad hoc content requests.
  • Execute and schedule digital content that represents the Region of Peel, its brand and its values. Work in partnership with internal and external stakeholders to develop & issue social campaigns across all lines of business.
  • Create photo and video assets for social platforms, optimizing existing content and producing new social content and assets.
  • Support video partners with content creation, from storyboarding to shot lists and platform-specific execution.
  • Monitor media to identify solutions and encourage ongoing proactive opportunities.


  • University degree or college diploma in a related with two years experience creating social media for brands, non-profits or in an agency setting or an equivalent combination of experience and education.
  • Experience with delivering creative, effective and resonant content across digital platforms. Video production and editing experience preferred.
  • Experience with A/B and multivariate experiments, paid social amplification and proven success producing organic social content.
  • Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience with social media-related software systems including Salesforce Social Studio, Hootsuite or Meltwater.
  • Displays organizational capabilities to track progress, execution and consistency of social campaigns.
  • Solid knowledge of social analytics tools and measurement.
  • Solid knowledge of Photoshop, Premiere, After Effects, InDesign and other Adobe products.
  • Strong analytical skills and data-driven thinking.
  • Strong understanding of technical specifications of visual assets for social media platforms.
  • Knowledge of AODA requirements.
  • Excellent writing, editing, proofreading and verbal skills.
  • Public Sector experience would be considered an asset.


Location: 10 Peel Centre Drive, Brampton Ontario 
Hours of work: 35 hours per week/ Monday through Friday

If this opportunity matches your qualifications and experience, please apply online.


About Us

The Region of Peel serves more than 1.4 million residents and approximately 173,000 businesses in Brampton, Caledon and Mississauga. We deliver a wide range of resident focused services across the Region.

Our 20-year vision for Peel is “Community for Life.” Our goal is to create a place where everyone enjoys a sense of belonging and has access to the services and opportunities needed to thrive in each stage of their lives. Our 2015-2035 Strategic Plan outlines the work we're focused on to bring this vision to life.

To learn more about the Region of Peel, explore

Additional Information

At the Region of Peel, we respect diversity and treat one another in ways that are fair, courteous and compassionate, recognizing everyone’s contributions. As an equal opportunity employer, we are committed to establishing a qualified workforce that is reflective of the diverse population we serve. The Region of Peel is committed to providing accommodations throughout the recruitment process. If you require accommodation please notify us and we will work with you to meet your needs. We encourage applications from all qualified individuals; however, only those under consideration will be contacted.


Please be advised, the Region of Peel uses email to communicate with their applicants for open job competitions. It is the applicant’s responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time sensitive correspondence via email (i.e. testing bookings, interview dates), it is imperative that applicants check their email regularly. If we do not hear back from applicants, we will assume that you are no longer interested in the position and your application will be removed from the competition.


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