Regional Municipality of Peel

Manager, Marketing & Digital Communications

Posted Date 4 days ago(2/15/2018 11:17 AM)
System ID
# Positions
Position Type and Status
Regular Full-time
Job Industry
Advertising and Marketing, Government and Public Sector
Career Level
Post End Date
3/7/2018 11:59 PM

About Us

The Region of Peel serves a vibrant and culturally diverse community of more than 1.4 million residents and 88,000 businesses in Brampton, Caledon and Mississauga.  Committed to service excellence, transparency in decision-making and responsible tax management, the Region delivers a wide range of municipal services that are customer-focused and cost-effective.


The Region of Peel has recently completed a Strategic Planning process that engaged our residents and stakeholders to answer one question: “What can you imagine for the future of Peel?” All the feedback received formed the path forward and the strategic direction for the Region over the next 20 years.



To learn more about the Region of Peel please visit our website or watch the Faces of Peel video to see how our employees impact the residents of Peel.


Job Description

Manager, Marketing & Digital Communications

Corporate Services, Marketing & Communications


The Region of Peel is the second-largest municipality and has undergone a major transformation during the past few decades as a dynamic, urban community with a vibrant economic base. Planning for and supporting the changing and aging demographic of our community to thrive over the next 25 years will be an immense task and opportunity. Our goal is to build a community for life that ensures our “future Peel” is a healthy, safe and connected community, based on the cornerstones of collaboration, innovation and environmental sustainability.

The Community for Life Annual Report will start you on your journey to learn about Peel and who we are and how we are working together to support and grow a Peel that is a Community for Life!

The Region of Peel is looking for a Manager, Marketing & Digital Communications who will provide leadership, recommendations and advice to internal and external partners ensuring that the Region's marketing and digital communications strategic outcomes are achieved. 

Are you a leader who strives to mentor, develop and support a high performing team of Communications and Marketing professionals?  

Do you have a passion for providing creative, innovative and forward thinking solutions?


Are you client focused and thrive in a team where collaborationrelationship building and passion to excel are celebrated?  


If yes, this role may be for you!


The Role...


The Manager, Marketing & Digital Communications will lead a team of communication professionals who are responsible for planning, designing and producing the Region's strategic marketing efforts and brand strategy.  The Manager is also responsible to lead the design, development, maintenance and content management of the Region's internet and intranet sites, social media and video/multimedia production to ensure that Brand and Digital Strategy objectives and outcomes are achieved.  The Manager will demonstrate strong leadership behaviours and competencies to coach, mentor and develop a strategic communications team. 


You will be accountable for...


  • Providing leadership to a team of professionals that are responsible for strategic and operational planning and implementation of the Region’s marketing and digital communications strategies, including the Brand Strategy and creative design elements of communication materials
  • Managing marketing and digital communications strategies that create public awareness of the Region’s programs and services and helps drive behavioural change
  • Leading the effort to raise awareness of the Region’s brand online and ensuring multi-channel strategies are aligned with the Brand Strategy
  • Providing strategic advice and guidance for marketing and digital communications across the organization to help ensure that information is findable, useable, mobile-enabled, accessible and useful
  • Establishing and overseeing overall content management of the Region's internet and intranet sites, social media and video / multimedia production, including adherence to legislative requirements (e.g. Accessibility for Ontarians with Disabilities Act) and Regional brand standards
  • Developing an integrated and holistic approach to plan, develop and deliver effective digital communications solutions and optimize the use of digital media
  • Building and maintaining collaborative relationships with internal and external partners and stakeholders to promote and market the Region’s programs and services and brand
  • Working collaboratively with internal partners and stakeholders to align digital communication priorities and tasks with the Region's Digital Strategy and outcome
  • Appling systems thinking and insight of the organization to enhance the Region's brand, reduce risk, identify solutions and ensure alignment between marketing and digital communications objectives and business outcomes
  • Monitoring and measuring marketing efforts and how well digital information and services meets internal and external stakeholders' needs, including analyzing data and analytics and identifying opportunities for improvement and actions to implement



What we are looking for...


  • Degree or diploma in Marketing, Communications or Public Relations and/or specialization in Digital Media, Digital Strategy and Communications, Digital Marketing or related discipline with at least 7 years progressively responsible experience in digital communications, digital media, communications, marketing, public relations or an equivalent combination of education/experience
  • Proven experience in leading a team of communications professionals that have demonstrated achieving service outcomes
  • Understanding of change management principles and practices and demonstrated through the implementation of change with your team and clients
  • Demonstrated success in coaching and developing a successful team 
  • Solid problem solver who is able to analyse a problem, apply creative and innovative thinking to find a solution
  • Demonstrated ability to work collaboratively with internal and external partners at various levels of an organization to achieve outcomes

  • Excellent knowledge of website development and management and experience working with content management systems
  • Excellent understanding of the strategic use of social media platforms
  • Excellent understanding of how graphic design, content and digital technology work together to produce engaging and clear content that results in effective communication and service experience
  • Excellent knowledge of digital, social media and multimedia communication strategies and proven ability to execute strategies to achieve outcomes
  • Excellent knowledge of marketing concepts, theories, strategies, best practices and emerging trends
  • Sound knowledge of behavioural insights and change management principles that impact marketing strategies and digital communications
  • Experience leading marketing campaigns that resulted successful outcomes
  • Sound understanding of how architecture, usability, and other design and development principles (i.e. graphic design, copy, audio, and/or video) are integrated to develop effective digital solutions
  • Sound knowledge of how to set up and post content on internet and intranet sites and social media; prepare and upload text and images to a content management system; format using HTML/CSS for the web; manipulate and optimize images/video for the web and social platforms
  • Sound knowledge of search engine optimization (SEO) strategies and content management systems and best practices
  • Demonstrated ability to complete long and short term strategic planning and resource management
  • Excellent written and verbal communication skills
  • Proficiency with social media and digital applications and sound understanding of constantly evolving user needs and expectations
  • Experience in brand management is an asset


Location: 10 Peel Centre Drive, Brampton ON 

Hours of work: – 35 hours/week


If this opportunity matches your qualifications and experience, please apply on-line by end of day March 7, 2018.

Additional Information

At the Region of Peel, we respect diversity and treat one another in ways that are fair, courteous and compassionate, recognizing everyone’s contributions. As an equal opportunity employer, we are committed to establishing a qualified workforce that is reflective of the diverse population we serve. The Region of Peel is committed to providing accommodations throughout the recruitment process. If you require accommodation please notify us and we will work with you to meet your needs. We encourage applications from all qualified individuals; however, only those under consideration will be contacted.


Please be advised, the Region of Peel uses email to communicate with their applicants for open job competitions. It is the applicant’s responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time sensitive correspondence via email (i.e. testing bookings, interview dates), it is imperative that applicants check their email regularly. If we do not hear back from applicants, we will assume that you are no longer interested in the Job Competition and your application will be removed from the Competition.


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